Common Stock Photo Misconceptions

Common Stock Photo Misconceptions

Are you hesitant to use stock photos in your business, let's talk about stock photos myths --- 4 common stock photo misconceptions explained and busted.

Sometimes I feel like there is a hesitancy to use stock photos in business, and I think this is comes down to a few (easily explained and corrected) misconceptions about stock photos, and the industry.

True of False? Common stock photo misconceptions --- Are you hesitant to use stock photos in your business? Let's talk about stock photo myths!  4 common stock photo misconceptions explained and busted.
4 of the most common stock photo misconceptions explained. Are you hesitant to use stock photos in your business? Let's talk about stock photo myths!  4 common stock photo misconceptions explained and busted.
Are you hesitant to use stock photos in your business, let's talk about stock photos myths --- 4 common stock photo misconceptions explained and busted.

Myth #1 – Stock photos look really bad.

I think this one is associated with those weird & whacky, colourful filters and edits that you see a lot when you search for stock photos. This used to be true a lot of the time…. up to about 5 years ago, but not so much anymore.

Today, there are so many beautiful stock photos available out there for all types of people and businesses. And, they are at a much more affordable price than what you might think. You just need to know where to look and what to search for.

Myth #2 – Stock photos are only for giant companies, newspapers or magazines.

This is also a misconception based on how the industry used to work and the customers stock photo companies used to rely on in the past.

Yes, copyright laws and protection rights haven’t changed much, and you can still get in big trouble for using an image of OR by someone else.

The difference today, is that stock photos are now being created and sold by the individuals (for example me, Cherry) who own the copyright to the images themselves.

This means that rather than the images being sold exclusively through a huge stock library like Getty or Shutterstock, images purchased through small businesses are not only cheaper, but also more easily accessible, and more relatable. Why? Because.. small businesses understand and create for other small businesses and aren’t trying to please a giant market of hundreds & thousands of different brands.

Myth #3 – Stock photos are bland, boring or just stereotypical.

To me, this is another belief that started and grew back when stock photos were only used by big companies for marketing purposes.

There are still some images that can be classed in this way, however, it just means that it’s likely because there is a market for it and lots of people and brands need this particular type of image.

I try to make my Beach Babe Stock images as unique as possible, and if I am re-creating an idea that I know has been re-done then I try to make it different in some way. For Beach Babe Stock, I know I’m creating for small online businesses or female entrepreneurs and I try to create images based around a different ‘theme’ for each of the sets that relate to online businesses and female entreprenuers.

Myth #4 – Stock photos won’t relate to my business and brand.

This just depends on your niche and how specific it is. However, having said that, I truly believe that there is something out there for everyone. One of my favourite tips for someone who is new to the idea of using stock images for their business is simply to start by doing some preparation, and research. Ask yourself the following questions:

  • What are my content buckets or brand pillars? (The “feeling” I want to elicit when someone comes across my brand online.)
  • How do I serve my customers?
  • What do I usually talk about, write and blog about?
  • Where do I need to use images for my brand?

Then once you’ve got those answers down, you’ll be able to start searching and having a look around for the types of photos that are going to take your brand and business forward.

Don’t worry about needing to find something straight away on the same day, a lot of small stock sites offer free stock photos as an opt-in and you can subscribe to their newsletter to test out the types of images available on their site before choosing to pay for images.

Now, if you’re an entrepreneur running an online business and you’re looking for stock photos to help you create beautiful content that reflects the high quality of your products and services, then why not give your brand a mini-makeover right now with our FREE 20 stock photos. Sign up below to get them delivered straight to your inbox!

How to make your brand look unique while using stock photos.

How to make your brand look unique while using stock photos.

Another one of the questions entrepreneurs often ask me is: “How can I
make my stock photos and my regular brand elements… photos, website,
social media… all work together in a cohesive way, and still look unique?”
Read on below for some easy, quick ways to make this possible:

1. Crop the photo

Stock photos are usually high quality and can easily be cut into smaller versions, or made to look unique with a simple crop.

Here’s an example of one of our BBS images cropped below:

Try it yourself by placing the image into canva, creating a square, or rectangle design design, and adding a stock photo to it. Next you just make sure that the stock photo fits over the canva, and move it around to see which crop you like the most.

2. Flip / Rotate the photo

Again, something unique can be created by fipping or rotating the image so that it works in a way that suits your branding, and website. Maybe you’ve got an image that you love and you know is perfect for a particular page on your site, but it doesn’t look right with where you want the text to sit on the page, try flipping or rotating it!

Check out this example on our memberships page where I simply flipped the image so that I could add text on the left.

3. Add text to the photo

Our Beach Babe Stock photos are created with entrepreneurs like you in mind, and I know you love pinning, and creating some quote graphics, so there is usually a fair bit of negative space available on any given image for you to quickly add some text or your logo. See some examples of some pins I’ve created:

And an example social media post:

4. Add colour / overlays to the photo

If you have a graphic that you like to use as a part of your branding, like a paint splatter, or circle or something just add it to your image and “voila”, you’ve got this instantly-your-brand photo.

You can also easily add your brand colour overlay so that the image looks more branded as well.

Here’s an example of a slightly darker colour overlay with some text:

Here’s a fun way to use a colour overlay with stock to create something really unique for your brand:

The same goes for partial overlays, or transparent overlays, here are some examples:

I hope these tips help give you some ideas of what you can do with our Beach Babe Stock photos, and that they get you excited about all the possibilities and designs you can create!

Have you got any other ideas? Let me know in the comments below!