Every marketing professional will agree that the process of rebranding can be a massive drain on your resources. Therefore, for effective rebranding, a checklist is vital to help you tick off essential steps in your rebranding process.
There are many things to consider when it comes to the actual work. For instance:
• Is the timing right?
• Is it worth it?
• Who’s going to do it?
• How will it affect our web traffic?
• How do we get our clients on board?
• How many logo variations do we need?
• What about social media channels?
• Will our SEO take a hit?
• How can we generate interest?
• What about the change process?
• What about our clients?
So, is it worth the risk? In many cases, it is. It’s the client that announces that the competitor has rebranded. Or that they can no longer afford you.
The problem with rebranding is that it can put extra pressure on already stretched budgets, which can, in turn, affect your cash flow, so timing is everything. Do it too early, and your costs can escalate. Do it too late, and it could damage the credibility of your brand. I would advise creating a quick list with everything that will likely cost money so you can have a rough estimate of how much the rebranding will cost.
If you are not sure it’s time to rebrand, here are the top signs you should rebrand.
Is rebranding always worth it?
Well, that depends on your industry. However, your branding generally will help prospective clients trust your company more. It will also increase your authority, making you more credible. You’ve probably heard this plenty of times, but I’ll repeat it, if all the signs are there, do not be afraid to rebrand. It’s no secret that effective rebranding requires a lot of planning and hard work; it is equally rewarding.
How to effectively rebrand?
Before you get down to business, it is helpful to note that a branding checklist is essential- to have an effective rebranding process and ensure nothing is left out. The points below are a great place to start creating detailed steps for your rebranding process!
Define what you want.
Identify who is your target audience and define the tone of voice you will use. Then create a plan that will help you deliver your message effectively.
Define which channels you will use
Once you have decided on channels, stick to them rigidly. Communicate, communicate, communicate. If you have clients that rely on you, be sure to let them know you are rebranding and how and when you plan to deliver their work.
Planning is key
If you plan to change your logo, ensure you know what you want before starting. Think about whether you need a variant and whether you will need an alternative color. Will you need a black or white version? All these are essential things to keep in mind.
If you are thinking of changing your website, think about the content and how you will structure it. Plan how you will transfer everything across. Decide whether you need a theme change or a complete redesign and whether you need to move your hosting.
What to consider for effective rebranding
Ask yourself why you want a change.
If your answer is “because everyone else is doing it,” you might fail. But if you are convinced, then make sure that everyone (including you) knows what a rebrand means and what will be involved.
Consider the impact it will have on your budget.
If not well prepared, you may stretch out your finances. However, if you prepare well, the cost should be manageable.
Decide if you need to train your staff to help with the branding. But either way, make sure to communicate the value of the rebrand to your team. They need to understand your new brand strategy and promise.
Congratulations on taking this bold step to rebrand. Now that everything is all set and you are ready to start rebranding, here is free visual content to help you cut down on costs and create a unique brand.
If you have any questions or need support, please get in touch with us anytime. As always, thank you so much for reading 🙂