Does your brand need an update? Do you want to bring in more clients? If these are the questions you are asking, you should try to give your brand an update, aka a refresh. In this blog post, we will look at some of the ways you can give your brand a refresh.
What is a brand refresh, you may ask? A brand refresh involves tweaking crucial parts of your brand, such as visuals, colors, fonts, and your logo, to match how you’d like to be perceived by ideal clients. A refresh can boost your brand’s reputation and reinforce your client that you can still solve their problem.
When should you do a brand refresh?
In most cases, a refresh may be due if;
- your brand has experienced growth and added new products or services.
- you want to modernize your brand to suit current market needs.
How to refresh your brand.
Update Website Copy
A spot-on copy is essential as this is the first thing your site visitors see. It should grab their attention and show them that you can meet a need they have. If you’re unsure where to start making your site catch your visitors’ attention and keep them reading, here are tips to start you off.
Use your home to communicate to your ideal client who you are, what you do, and who you help. The other thing you need to add here is a link to your services page so they can go ahead and see a detailed list of your services and prices.
Here, add a smiling photo of yourself with a transparent background and tell the reader about yourself. It’s also a great time to let your potential clients know you understand what they are going through, then invite them to look at your services page.
List all your services and prices here and ask your readers to feel free to reach out about working together. Now that your potential client knows your offering send them to your contact page or an online survey form asking them what they need help with.
In this section, let your readers know they can contact you if they have a question they need help with. And that’s it!
Update some of the images & mockups on your website
To improve the photos on your website, consider using high-quality images. Here are 20 high-quality and free stock images to start you off.
If you are a person that prefers using graphics, please check out our mini content membership for graphics, done for you canva templates and more photos.
Remember, you must also let your social media audience know you have a scheduled brand refresh. Therefore, the visual content below may come in handy when creating social media posts for your audience!
Now that you have images ready, I’d recommend naming your image files to help optimize SEO. This is highly underestimated but can help your brand become more visible on search results!
Do images improve SEO?
If named correctly, search engines can understand what an image is about. Naming your pictures can also help visually impaired users who use particular browsers to read photos to them know what it is.
Only you can decide if your brand needs a refresh or not. When the time comes, have fun creating your brand’s new visual identity!