How to Market your Online Business with Stock Photos

how online business owners can market their businesses using stock photos

Written by Gloria Ngila

Hi, I'm Gloria, the Content Manager here at Beach Babe Stock. I'm a mum to an almost 3-year-old girl and a professional virtual assistant with over three years of experience in admin services. Beyond this, I enjoy reading, discovering new music, dressing up, and hanging out with my daughter. I live in Nairobi, Kenya, with my husband, Daniel, and our little girl Olivia.

October 21, 2022

How to Market your Online Business with Stock Photos

Many new businesses are choosing to market themselves online. It is a great way to reach potential customers and build your brand. When building your online business, consider the importance of stock photos as a vital marketing tool. 

Here’s why:

There are more than 100 million websites and apps on the internet. This means that there are many opportunities for people to discover your site or app and read about what it does. However, if people don’t like your product or service, they will not stay on your site for long.

Using stock photos can help increase the likelihood that someone will stick around for longer than a few seconds. You can ensure this by giving them something attractive to look at while browsing. We are a visual lot and so adding relevant images to your socials, website, and blog section can help your visitors stay longer.

Stock photos are more than just beautiful images used on websites; they are also useful in other ways. For instance: They help with keyword research and improve search engine rankings.

Stock photos to help female entrepreneurs market their online business

The last reason why using stock photos can be helpful is it helps drive traffic back to your website. More web traffic can lead to an increase in sales!

Now, let’s have a look at how you can use stock photos to market your online business.

Use Stock Photos to get new customers.

Using stock photos to attract new customers is a great way to grow your brand and get more eyeballs on your site. They can help create a unique image for your business and attract new customers. 

It’s no secret that stock images are also an excellent way to create content that will appeal to potential customers. They are simple, look good (especially when used in eBooks or other printed materials), and don’t cost much money. All these things make them ideal for building up a library of images you can use in marketing campaigns over time!

Use stock photos to get more from your content marketing.

Stock photos are a great way to create a consistent brand experience, tell stories and stand out from the competition. 

This is how you can use them in your content marketing:

  • Create a consistent brand experience for your audience by using stock photos that look similar or identical to each other.

 For example; if you have an online store selling shoes and clothes, use stock photos of people wearing those items. The more similar they appear in size and style, the easier it will be for customers to purchase. An image that relates to the product /service, can help customers see how it would fit their needs. This may lead to more interest in the product and a possible purchase.

  • Tell stories through images—including ones that are not necessarily “stock” but still fit into this category. This technique can help increase engagement with potential customers who may not know much about your business yet.

Use stock photos to improve SEO.

Stock photos are a great way to improve the look of your website and content. They are also a crucial part of SEO, as they can help you rank higher in search engine results pages (SERPs).

They can also be used to improve brand identity. For example, if you sell clothing online and want people who visit your site to remember what they saw, include images from the homepage in other parts of your site.

This will help them associate those images with what’s happening on that page. This can help jog their memory when they come across the same image or page again. If it’s something they were already interested in buying, seeing it again can prompt them to make the purchase.

Use stock photos to improve brand identity.

Stock photos are a great way to create a consistent brand identity. They can help you build trust by showing off your company or product professionally-hence customers feel confident about their purchase. If chosen the right way, these images help your brand stand out from the competition and reach new audiences.

Market your online business using stock photos

Stock photography allows you to control your messaging and establish a strong brand identity that will help you attract and retain customers.

Professional stock imagery helps brands attract and engage with their audience. They make it easy for your audience to find you on social media. However, the images have to be relevant to the content you are sharing, otherwise, your ideal customer will not know who you are and what you offer.

This is why it’s important for businesses that have been around longer than a week or two—or even just one month—to start using stock photography in their marketing efforts.

A brand has many different ways of reaching its audience, but one of the most powerful is through its online presence. Using stock photos as part of your website and social media pages, can help you:

  • establish yourself as an authority in your field
  • attract new customers- who might not have otherwise come across your brand name

Final Thoughts

Stock photography is a great way to attract new customers and improve SEO for your website. It’s also a great way to establish branding and build brand loyalty in the eyes of potential customers. 

Whether you’re trying to build an email list or get more attention from search engines, stock photos can help you achieve these goals faster than ever before!



Not ready to become a member just yet? Here are some other resources you might like:

You may also like…


Submit a Comment

Your email address will not be published. Required fields are marked *