Content marketing is a crucial aspect of digital marketing. Most, if not all, businesses understand its importance but do not know how to do it. Before I share what’s new on Beach Babe Stock this April, let’s look (very briefly) at how businesses’ can start to create content, why they should create content, and how to curate the right content.

To begin with, if you are wondering what the hell content marketing is, read on. In simple terms, content marketing is producing content that your target audience finds engaging and inspiring. This content has to be brand-related, helpful, educational, and niche specific.

You may not know this yet, but content marketing is an essential part of any business because consumers love good content. When a piece of your content adds value and is great to look at in a photo-worthy way, users will share it on one or more of their favorite social channels, giving it exposure among other people who might not be aware that you already exist!

Content marketing, if done right, can take your brand awareness up a notch. Firstly you’d need to know your target audience. Research their online tendencies to know what type of content and social media channels appeal to them most. Use this knowledge to curate unique, shareable, and valuable content. Then sit and watch your brand grow!

Creating the right content is not just a one-time thing. Consider a content strategy to help maintain high-quality, value-adding, and visually attractive content across all your social platforms.

Now that you know how you can effectively start to create content, here’s what’s new:

Inside our Mini-membership.

Graphics

As you already know, these can save you lot’s of time while giving your audience fun and visually pleasing content. The themes of these graphics are diverse so it’s fairly easy to find a relevant graphic for your post. Remember, great content marketing execution is never complete without an irresistible picture – actually, data collected reflects that graphics are used more than words when it comes to inspiration and persuasion! Here is a sneak peek of what we have for you this month.

Photos

Some of the most engaging content today includes visuals like photos and even videos! People love to see what they’re reading about and get a better idea in their head of whatever it is that they’re learning.

Owning and running a business is already quite overwhelming. Imagine how time-consuming it can be to handle content creation and marketing for your brand. There’s not enough time in the day! However, that shouldn’t mean it’s impossible to grow your brand and reach potential customers. The good news is that there are easier ways to do it! It entails working with lifestyle stock photos – a great way to supplement imagery on your website or social media.

If you are just getting started using Lifestyle stock photos, check out these tips and learn to create content like a pro- using stock photos!

This month’s lifestyle stock photo bundles are; 

• Eco- lifestyle 2
• Cacti Obsession
• Wine not Celebrate

Important: You may think of content marketing as a form of marketing, but it is much more. Regardless of what you do, you should produce content. 

PS: Content here means blog posts, videos, audio, images, etc. Think of content as the spice of life. Use it to spice up your business.