Content marketing is a great way to get your brand in front of your customers, increase brand awareness and create a buzz around your business. No wonder business owners are looking for the benefits of content marketing. If you are not familiar with the term content marketing, I recently wrote about it here
Trust by the end of this post to have a good idea of how you can reap from content marketing for your business.
1. You will have an audience that will trust you and the brand you have created.
Creating valuable content and inspiring people is key to showing that you know what your brand is about, which will reinforce the value of your recommendations. People appreciate quality; give them that, and they will be sure to stick with you!
2. Your audience will stick with you.
You have probably heard the phrase quality over quantity before. It is something that marketers have known for a long time! Consistency is key. Be it in marketing or in anything else for that matter. Your audience will respond much better if you are consistent with your content by offering them quality insights and information they can sink their teeth in.
3. You will build a fanbase of loyal customers.
As your customers begin to trust you and your products, it will be like word of mouth for your business. You want to make sure your content is interesting and engaging to catch people’s attention.
4. Quality and consistent content can create brand awareness.
The more people interact with your content, the more they know about your brand and what you do. This will with no doubt help you reap the benefits of content marketing!
We hope this post has given you the information you need to see the benefits of content marketing and how it can benefit your company.
Before you go, here is what’s new in our mini membership this month 🙂
A simple way to interact with your audience on Instagram is by sharing ready-to-post graphics with inspirational/ motivational quotes and greetings.
Using these pre-made canva templates can be a huge time-saver, depending on the project you are working on- change the fonts and colors used in the designs or make your adjustments based on what would work best for your brand.
This month you’ll have access to 40 done-for-you canva templates for Pinterest, podcast/course promo, brand info downloads, carousels, and social posts.
Consistency in posting requires a solid plan. A sure way to achieve this is to plan your content. To start with, have your images and captions ready. How will I find the perfect photos for my brand? You may ask. Most business owners rely on stock photo sites like Pexels or Unsplash; unfortunately, these sites are limited, requiring users to trawl through thousands of photos looking for the perfect image that fits their brand entirely.
What if I told you that finding the perfect stock photo doesn’t have to be time-consuming? First step to quickly finding perfect stock images is to decide how to access stock photography for your projects. In most cases, joining a stock photo membership can grant you access to far more than images. Some membership options include done-for-you graphics, canva templates, and much more.
Next, prepare a list of the following considerations:
- the theme of your content
- number of images you need
- the specific type of images you need
Now, it should be a lot easier to find relevant stock photos following the above tips!
All about our Mini Membership
You don’t need to worry if you’re just getting started with stock photos and are not ready to go all-in. As a limited version of our membership, our mini membership may be perfect for you at this stage of your business.
At just $9 monthly, you get access to:
✔ 3 Lifestyle Stock Photo bundles, refreshed monthly (45-70 images).
✔ 2 freshly Done-For-You Graphics bundles, refreshed monthly (20-40 graphics).
✔ Canva Templates- refreshed monthly.
✔ Up to 35 downloads per month.
Talk about value for your money!
Below are your lifestyle stock photo bundles for June.
This bundle contains 26 lifestyle stock photos in a variety of colours; black, blue, green, and gold. These images are perfect for female entrepreneurs, content creators, social media managers, and bloggers.
The Eco lifestyle bundle contains 24 stock photo images in four colours; green, pink, white, and yellow. Businesses that value sustainability and eco-lifestyle will love this lifestyle photo bundle.
These 19 stock photo images are perfect for female business owners who love the beach and tropical climate. Colours include black, green, and white.